WOW!HR GLOBAL, the international HR and business platform, will take place in Dubai from 18 to 21 November 2026, bringing together senior HR leaders, business executives, international experts and companies transforming the way organisations manage people. Why this conversation matters now AI and emerging technologies are rapidly changing how work is organised, while geopolitical and economic disruption is forcing companies to rethink leadership, talent and organisational resilience. “We are at the intersection of rapid technological change and global disruption. Leaders need to compare real practices across markets and rethink how people, technology and business work together,” said Goar Ananyan, CEO & Founder of WOW GROUP. WOW!HR GLOBAL is built around this exchange: not abstract predictions, but cases showing what companies changed, how they implemented it and what business results they achieved. WOW!HR GCC: the professional community decides The WOW!HR GCC Award recognises people-management projects with measurable business impact across areas including talent, learning and development, performance, employer brand and HR technology. The professional community determines the winners. The process is transparent. The award uses a two-stage voting model involving nominees and registered event participants. Voting follows a predefined methodology, with voting information and results made public. Nominees present their projects on stage, receive support in structuring the case for an international audience and gain visibility through WOW!HR content and communications. The aim is to turn strong internal HR achievements into visible international business cases. Closed-door access to Dave Ulrich The Platinum programme includes a closed-door professional session with Dave Ulrich, Rensis Likert Professor at the Ross School of Business, University of Michigan, and one of the most influential thinkers in modern HR. The format is designed for direct professional exchange in a smaller group, alongside additional networking and selected programme experiences. Part of a wider Dubai business ecosystem WOW!HR GLOBAL takes place as an official side event of MegaCampus Summit Dubai, connecting the people agenda with a broader conversation around leadership, technology, strategy and business transformation. For GCC media, the programme offers editorial access to stories around:
AI and the future of work ;
GCC talent and workforce transformation;
leadership and organisational resilience;
employer brand and employee experience;
HR technology and digital transformation;
real corporate cases from the GCC and international markets;
senior HR and business leaders shaping the people agenda.
GCC media invited to become information partners WOW!HR GLOBAL is inviting business, HR, leadership, entrepreneurship, technology and innovation media across the GCC to join the 2026 event as information and media partners. Partners can build editorial coverage around the event, speakers and award nominees, access real corporate case stories and explore interviews with senior HR and business leaders. Potential formats include speaker and nominee interviews, expert commentary, company case features, pre-event editorial coverage and reporting from the Dubai programme. For media organisations, the partnership provides access to a concentrated community of HR decision-makers, business leaders, international experts and companies actively investing in people and transformation. Media organisations interested in becoming an information partner or discussing editorial collaboration are invited to contact the WOW!HR GLOBAL team.